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Marketing Principles at CareFirst BlueCross BlueShield. Marketing Principles
Incorporated at CareFirst BlueCross BlueShield Andr?. ...
Submitted by alynch on January 13, 2006
Category: Business
Words: 1686 | Pages: 7
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Marketing Principles Incorporated at CareFirst BlueCross BlueShield
André R. Lynch
MGMT 3002- Principles of Marketing
January 15, 2005
Walden University
Dr. James Skertich
Abstract
Sam Walton, the founder of Wal-Mart, began looking globally for imports back in the 1970’s. As the Wal-Mart chain grew through the advantages of computerized supply chains, they were able to become the largest of all the world’s companies. This whitepaper analyzes Wal-Mart’s effectiveness in regional markets around the world and reactions/responses of Wal-Mart due to those different market conditions.
Table of Contents
Introduction 4
North American Wal-Mart Stores 5
The Case in Germany 6
Japan Expansion 7
Recommendations 8
Final Conclusions 9
Bibliography 11
Marketing Principles incorporated at CareFirst
Introduction and Background Information
CareFirst, Inc. is the not-for-profit, non-stock, parent company of CareFirst of Maryland, Inc. and Group Hospitalization and Medical Services, Inc., affiliates that do business as CareFirst BlueCross BlueShield. A third affiliate does business as Blue Cross Blue Shield of Delaware. CareFirst, Inc. is governed by a Board of Directors and special statutes regulating its business in Maryland, the District of Columbia, Delaware and Northern Virginia.
Is the largest health care insurer in the Mid-Atlantic region, serving more than 3.2 million members
Has more than 6,200 employees in Delaware, District of Columbia, Maryland, North Carolina, Northern Virginia and West Virginia
Includes more than 80 percent of all of the Maryland/D.C./Delaware/Northern Virginia region\'s health care providers as participating in one or more of its provider networks
Offers self-insured employers...
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