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marketing planning for a shoe company. Contents Introduction 3 Objectives
3 Ansoff Matrix 4 Assumptions/Barrier to entry 5 Porters ...
... This is a major step in market planning and it ... report describes the development of
a marketing plan of a ... shoes or joggers by the Indian shoe company, Swift to ...
... Marketing planning is a systematic process that involves ... and resources, determining
marketing objectives and ... become the leading supplier of shoe polish within ...
... not accept the price, then all of the planning effort is ... market and the cost of the
entire marketing mix ... one of the top competitors in the athletic shoe industry ...
... mode is one that is characterized by strategic planning. ... There are also global marketing
events that can be ... to the Case: Nike is the #1 shoe company in the ...
Submitted by ry111 on March 3, 2007
Category: Business
Words: 4197 | Pages: 17
Views: 470
Popularity Rank: 17,777
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Contents
Introduction 3
Objectives 3
Ansoff Matrix 4
Assumptions/Barrier to entry 5
Porters five forces model 6
Marketing Mix 7
Key problems, which may make implementation, plan difficult 10
Conclusion/Recommendation 11
Bibliography 12
Appendices 14
1
Introduction
Southern Shoe Company was a manufacturer of ladies wide-fitting, non-fashionable, plastic shoes in July 1991. Their recent sales had fluctuated quite aggressively in a market that had demonstrated a very high level of bankruptcies amongst manufacturers. The company did not really know what marketing was, or how it could be introduced.
This report will look at 3 marketing objectives covering the period 2001 – 2004 to help Southern Shoe Company understand how it can progress in the future. Each proposed objective would be justified through an analysis of the company and also by applying an appropriate theory. The report will then focus on one of the marketing objectives outlining in detail a tactical plan.
Finally the report will conclude looking at some key issues or problems that might make implementation plan difficult.
Objectives
After examining the Southern Shoe Company’s report the following objectives have been proposed:
1. To achieve a 10% increase in sales in one year.
3. To gain 25% of the market for shoes by September 2004.
1. ‘To achieve a 10% increase in sales in one...
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