Marketing planning activities
The four marketing planning activities undertaken by all corporate headquarters are
a. Product – The corporate headquarters focus on this activity is product variety, quality, design, features, brand name, packaging, sizes, services, warranties and returns. They focus on customer feedback and utilize market intelligence services to make sure the customer is happy and is impressed from the product.
b. Price – The focus is on List price, discounts, allowances, payment period and credit terms.
c. Promotion – The focus is on sales promotion, advertising, sales force, public relations, direct marketing.
d. Place – Here the focus of the corporate headquarters is on channels, coverage, assortments, locations, inventory, and transport.
Holistic Marketing sees itself as integrating the value exploration, value creation, and value delivery activities with the purpose of building long term, mutually satisfying relationships and co-prosperity among key stakeholders.
The four key components of Holistic Marketing are
a. Internal Marketing – The primary focus is on the marketing department, senior management and other departments within the organization.
b. Performance Marketing – The focus is on sales revenue, brand and customer equity, ethics, environment, legal and community of the organization
c. Integrated Marketing – The focus is on the channel partners, products & services and communications.
d. Relationship Marketing – The focus is on Customers, channel and partners.
The market research process is a systematic methodology for informing business decisions. The process can be broken into six steps.
a. Define the Objective and your problem – This is the most important step in the market research process is defining the goals of the project. By understanding the business problem clearly, one is able to keep the research focused and effective.
b. Determine the “Research Design” – This goal of this step is to plan the type of research that will best obtain the
a. Product – The corporate headquarters focus on this activity is product variety, quality, design, features, brand name, packaging, sizes, services, warranties and returns. They focus on customer feedback and utilize market intelligence services to make sure the customer is happy and is impressed from the product.
b. Price – The focus is on List price, discounts, allowances, payment period and credit terms.
c. Promotion – The focus is on sales promotion, advertising, sales force, public relations, direct marketing.
d. Place – Here the focus of the corporate headquarters is on channels, coverage, assortments, locations, inventory, and transport.
Holistic Marketing sees itself as integrating the value exploration, value creation, and value delivery activities with the purpose of building long term, mutually satisfying relationships and co-prosperity among key stakeholders.
The four key components of Holistic Marketing are
a. Internal Marketing – The primary focus is on the marketing department, senior management and other departments within the organization.
b. Performance Marketing – The focus is on sales revenue, brand and customer equity, ethics, environment, legal and community of the organization
c. Integrated Marketing – The focus is on the channel partners, products & services and communications.
d. Relationship Marketing – The focus is on Customers, channel and partners.
The market research process is a systematic methodology for informing business decisions. The process can be broken into six steps.
a. Define the Objective and your problem – This is the most important step in the market research process is defining the goals of the project. By understanding the business problem clearly, one is able to keep the research focused and effective.
b. Determine the “Research Design” – This goal of this step is to plan the type of research that will best obtain the