OPPapers.com Essay Index >> Business >> Marketing Plan
We have many free term papers and essays on Marketing Plan. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Marketing Plan For Mrs Fields. ... You are required to follow the contents of a marketing
plan (see Kotler et al., 2007, pp.118 -127) to complete this assignment. ...
Marketing Plan. A marketing plan is the key to business. ... Without a strategic marketing
plan, businesses can become uncertain in marketing efforts. ...
McBride Financial - Marketing Plan. ... However, in order for them to do this
they will need to have a sufficient Marketing Plan in place. ...
Mcbride Marketing Plan. MCBRIDE MARKETING PLAN The McBride Financial Services
marketing plan will deliver the best marketing solutions ...
marketing plan. There ... I. Executive Summary The Executive Summary highlights
the main goals and recommendations of the marketing plan. It ...
Submitted by s2124379 on October 10, 2005
Category: Business
Words: 3411 | Pages: 14
Views: 630
Popularity Rank: 12,031
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Executive Summary
Kleenmaid St George is an Australian company that began on the Sunshine Coast in 1987 and quickly gained advantage in the market through offering better service than its competitors, and providing quality products. Main competitors of Kleenmaid are LG, and Fisher & Paykel, with Miele occupying top position at the high end of the white goods market. The bottom end (the mass market), and the majority share of the market, is occupied by the big Electrolux Group, which owns many brands. Kleenmaid is a manufacturer, importer and distributor of white goods appliances. It imports high quality products which it sells from fully franchised Kleenmaid stores. It provides sales and after-sales service for these products. There is a vacancy for the service positioning peak, and Kleenmaid could achieve this through adjustments to its marketing strategy, including re-branding its personality to compete with luxury European brands. Kleenmaid needs to review its marketing strategy. Its strategies in the past have been successful because of the vision of its leaders and co-founders Andrew Young and Dick England, who are willing to take risks to ensure the success of their company. The company has been successful in identifying a gap in the service market and filling this. The purpose of this report is to suggest a marketing strategy based on internal and external factors, competitors, environment, etc., and also to identify a point of difference that can be used as differentiation. The recommendations are that Kleenmaid should position itself as the only Australian brand as a point of differentiation from its competitors and that this position is probably sustainable in the current environment, and as Kleenmaid expands its franchises.
TABLE OF CONTENTS
1.0 INTRODUCTION................................................................................................4
2.0 CUSTOMER...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!