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Marketing Plan

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The Airline Business in the Twenty-first Century

011 Airlines spell glamour, high profits and big business. Television viewers watch airline programmes spellbound. The charismatic heads of certain airlines are known to everyone. But few know the real story. This book for the first time sets the record straight. The Airline Business in the Twenty-first Century focuses on the major issues that will affect the airline industry as we enter a new millennium. It tells of an industry working on low margins, of cut-throat competition resulting from ‘open skies’. It analyses the low-cost airlines, the impact of electronic commerce and fuels the debate on global airline alliances. In a particularly poignant chapter, the author – a former airline chairman and CEO – lays bare the perils and problems of privatising state-owned airlines. Most importantly, the book carefully analyses the strategies that are needed for airlines to succeed in the twenty-first century. This book is essential reading for anyone interested in aviation and a core text for those working in the industry. Rigas Doganis is an airline and airport consultant. He is also Visiting Professor at the College of Aeronautics, Cranfield University and former Chairman/CEO of Olympic Airways in Athens. He is the author of The Airport Business and Flying off Course, also published by Routledge.

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First published 2001 by Routledge 11 New Fetter Lane, London EC4P 4EE Simultaneously published in the USA and Canada by Routledge 29 West 35th Street, New York, NY 10001 Routledge is an imprint of the Taylor & Francis Group This edition published in the Taylor & Francis e-Library, 2005. “To purchase your own copy...