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Marketing Plan

mARKETING plAN:
Coca Cola

Prepared For:
Marketin menegment
Sir Asif Keyani

Prepared By:
Friends Group
Muzammil Siddiqui (BB071031)
Amjid Malik (BB071042)

SACTION # 1

Dec 19, 2008

DEDICATION

Special thanks and dedications to our beloved parents and Teachers who motivated and supported us in this research project and remained a source of inspiration for us and prayed for our success all along.

ACKNOWLEGMENT

Deepest thanks and gratitude to Almighty ALLAH, the most merciful, the most beneficent and source of all knowledge and wisdom who enable and strengthen us to complete this final project.
We extend our deepest gratitude and profound regards to Sir Asif Keyani who remain a source of inspiration, motivation and stimulation for us.
Esteemed appreciation and recognition to our colleagues family, coca cola marketing manegment for their support and encouragement throughout this endeavor.

TABLE OF CONTENTS

Executive Summary 5

Situational Analysis 5
Company 5
Product 7
Customer 7
Competitor 8

SWOT Analysis 8

Target Market ………………………………………………………………….………9

Target Customer …………………………………………………………………….…9

Market Growth

Market Strategy ………………………………………………………………………10

Market Segmentation 11
Segment Overview 11

Marketing Mix 11
Product 11
Place 12
Price 13
Promotion 13

Short and Long Term Projections 14
Short-Term Projections 14
Long-Term Projections 14

Conclusion 15

Executive Summary:

The purpose of this Executive Summary is to highlight key points of the marketing plan for Coca Cola Beverage Company. The situational analysis and the market segmentation gave valuable information in developing the marketing mix.The company operates a franchised distribution system dating back to 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers...