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Marketing Plan

The Diamond Corporation

The Kidzone Micromini Marketing Plan

Business 533:
Marketing Management

Table of Contents

Page

1.0 Executive Summary 3
2.0 Situation Analysis 3
2.1 Market Summary 4-5
2.1.1 Market Demographics
2.1.2 Market Needs
2.1.3 Market Trends

2.2 SWOT Analysis 5-7

2.2.1 Strengths
2.2.2 Weaknesses
2.2.3 Opportunities
2.2.4 Threats
2.3 Competition 7
2.4 Product Offering 7-8
2.5 Keys To Success 8
2.6 Critical Issues 8
3.0 Marketing Strategy 8
3.1 Mission 9
3.2 Marketing Objectives 9
3.3 Financial Objectives 9
3.4 Target Markets 9
3.5 Strategies 10
3.6 Marketing Mix 10
3.7 Marketing Research 10
4.0 Reference Page 11

1.0 Executive Summary

The Diamond Corporation is a start up company that specializes in products and services for special needs children and adults. Our mission is to help those with special needs to have full and independent lives without regard to their disability. Our main area will be household appliances related to everyday needs.
Our first offering will be the “Kidzone Micromini”. This product is a micro-toaster oven that will not overheat and senses the heat of foods and beverages to reduce the risk of scolding injuries and fires. The Kidzone Micromini desires “to provide a fun and safe product for those that we love.”

2.0 Situation Analysis
The Diamond Corporation is in its first year of operation. Marketing and specific product placement will be our keys to success. Our product is innovative and fits a need not addressed by the majority of other companies. According to the 2000 Census 25% of people aged 5 – 64 have a disability.

2.1 Market Summary
Target Market
Special Needs Adults
Caretakers of Special Needs Children
Hospitals
Social Service Organizations
Limited Mobility Patients

2.1.1 Market Demographics...