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Marketing Plan

January 2001
This sample marketing plan has been made available to users of Marketing Plan Pro™,
marketing planning software published by Palo Alto Software. Names, locations and
numbers may have been changed, and substantial portions of text may have been omitted
from the original plan to preserve confidentiality and proprietary information.
You are welcome to use this plan as a starting point to create your own, but you do not
have permission to reproduce, publish, distribute or even copy this plan as it exists here.
Requests for reprints, academic use, and other dissemination of this sample plan should be
emailed to the marketing department of Palo Alto Software at marketing@paloalto.com. For
product information visit our Website: www.paloalto.com or call: 1-800-229-7526.
Copyright Palo Alto Software, Inc., 1995-2002
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by _______________ in this
marketing plan is confidential; therefore, reader agrees not to disclose it without the express
written permission of _______________.
It is acknowledged by reader that information to be furnished in this marketing plan is in all
respects confidential in nature, other than information which is in the public domain through other
means and that any disclosure or use of same by reader, may cause serious harm or damage to
_______________.
Upon request, this document is to be immediately returned to _______________.
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a marketing plan. It does not imply an offering of securities.
Table Of Contents
1.0 Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
2.0 Situation Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
2.1 Market Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
2.1.1 Market Demographics . . . . . . . . . . . . . . . . ....