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Marketing Plan

MARKETING PLAN - Restoration Youth Club - Stars of a Brighter Future

Service: Non Profit Youth Club
Brand Name: Restoration Youth Club - Stars of a Brighter Future

Executive Summary
Restoration Youth - Stars of a Brighter Future Club will be a non profit organization situated in my community; the community of Babonneau. My community in time past was a very peaceful, enjoyable and safe place. The young people were bright, intelligent and productive. They were once youth with a bright future. However this has all changed; youth violence and crime is on a rampant, juvenile delinquency is rising, teenage pregnancy is out of control, there’s a high intake of drug and alcohol among the youth, sexual abuse is rising and number of high school drop out is increasing day by day. The purpose of this club is to let young people realized that there is still hope for them and that they are stars of a brighter future. The club aims to restore the imagination, energy and hope of young people in my community. The club endeavors to serve the young population of 945 in the community from kindergarten to high school. The activities of the club will include various sports, arts, music, dance and drama, academical programmes and specialist projects, issuing based work, competitions, trips and opportunities for learning. The organization is dedicated to present opportunities that are an integral part of each participant's learning experience. Every member should be able to participate in the program of his or her choice regardless of race, religion, creed, gender, ability, or financial status. This spirit is fostered in an environment where everyone has a chance to play and learn. It will provide support and guidance to young people and a regular safe place to go. When the youth of the community is restore, the community will once again be a safe, peaceful and enjoyable place.



Situation Analysis

The need for a youth club is validated and magnified by information...