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Submitted by zorphine on May 26, 2008
Category: Business
Words: 2181 | Pages: 9
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Assessment task
Marketing Plan
Apple Ipod
Contents
Executive Summary____________________________________________3
Situation Analysis
-Market Analysis_______________________________________________3
-Product Analysis_______________________________________________4
-SWOT Analysis_______________________________________________ 4
-Competitor Analysis ___________________________________________ 6
Marketing Objectives__________________________________________ 7
Identifying Target Market
-Selecting Target Market_________________________________________7
-Target Market_________________________________________________7
Developing Marketing Strategies
Marketing Mix:
-Product_____________________________________________________
___8
-Price_______________________________________________________
___8
-Promotion___________________________________________________
___9
-Place_______________________________________________________
___9
Implementing the Marketing Plan__________________________________10
Monitoring and Controlling
-Developing a Financial Forecast____________________________________10
-Comparing actual and planned results________________________________11
-Revising the marketing strategies____________________________________11
Appendix ______________________________________________________12
Appendix A_____________________________________________________13
Appendix B_____________________________________________________14
Appendix C_____________________________________________________15
Executive Summary
The focus of this report is on new Apple Ipod product that has created increasing demands in various outlets.
This product allows consumers to...
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