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Submitted by abell04 on April 5, 2008
Category: Business
Words: 1916 | Pages: 8
Views: 141
Popularity Rank: 80,604
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Cyber Java
Internet Café
Marketing Plan
Executive Summary:
The goal of this marketing plan is to thoroughly explain my service, my target market, competitor and company analysis, a through description of PLACE objectives, description of price objectives, and description of promotion objectives for Cyber Java.
Cyber Java is a combination of a coffee café setting with the use of Internet both wireless, and set computers in the store. This type of café is not currently available anywhere near my choice of opening location. It will help meet the wants by providing a method of accessing the Internet and tapping into the ever-growing method of communicating and masses of information. It will also provide a place to gather and talk with friends over a cup of coffee.
Through marketing, it will help bring brand awareness and availability of a new type of restaurant. Through using television, mailing flyers, and radio, it hopes to draw more attention to the store opening. A great effort will go into creating loyal customers along with a great friendly staff and customer satisfaction.
The markets that we hope to target are local college and high school students, seniors from local areas, and business people who are on the go.
Situation Analysis:
With no other café in the area that provides what we do, we are sure that it will catch on quickly, and continue to grow. With having the high speed internet, muffins, bagels, pastries, and assorted coffee drinks, it will help bring in people who are looking for just that. The Internet will help bring awareness of what is out there. It gives those people who are intimidated of it a chance to play around a bit.
Market Summary:
Our company will be the first of their kind in our area. This gives great growth opportunities and possibly even franchising. The coffee house feel...
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