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Marketing Plan

CAREERS AND WORK LIFE BALANCE AT COMPUCAN

Student No. 2482529
Ausrimas Zlabys
Tutor: Stephanie Gharner

1.1 INTRODUCTION

Life has become more and more challenging and a rise in working families, people are finding that the needs between work and outside work-life are conflicting. The labour market are looking for more flexible working hours due to working famillies, which have lead to employees working shorter shifts, day shifts, night shifts and have time off for maternity leave and other family related reasons. Furthermore, by identyfying these factors they are able to balance between home and work tasks. At the same time as societies need change such as lifestyle, internet shopping, 24 hour banking and etc, these services should be provided to achieve a better flexible working environment. They need to change according to the business's requirements, so that they are able to make available to every segment of their market. With the rapid changes in technology, more and more services are on offer for 24 hours 7 days a week. Therefore, this had lead businesses to expand their working hours to compete and retain a competitive advantage within their industry. Under these cirstumcances within today's society has lead to a Human Resource department of a business to implement new strategies to achieve flexibility and work-life balance.

'' The development of concern of achieving a better balance between work and non-work systems from recognition that the structure of the work force has changed significantly throughout the latter half of the 20th century in the UK, due to the impact on technology and employers''. Human Resource Strategies (Hogarth, Haluck, Pieere, Winterbotham, Vivian)

1.2 COMPUCAN

Compucan is a multi-national, blue-chip IT company, which is working hard to create a family-friendly work environment in which its employees can achieve and maintain a healthy work-life balance. This is due to problems identified by doing company-wide...