OPPapers.com

Marketing Plan

2.0 Introduction

Founded in year 2001, Oriental-E Auto (OEA) is led by a team of experienced Sales Person & Directors in the automotive field who deals with the sales of used cars in Selangor, Malaysia.
OEA consists of comprehensive and quality selection of the used cars in Malaysia. The cars range from Proton, Perodua, Honda, Toyota, Nissan, Ford, Mercedes Benz, BMW and various other brands. The main sales centre located in Jln Kapar, Klang while another branch is in Seksyen 18, Shah Alam.

2.1 Vision and Mission

 OET Vision is to be the leading and most innovative car distributor and to achieve a well-balanced diversified business.
 OET Mission is to provide excellent support and a service to its valuable customer by practicing the philosophy of customer is always right.

2.2 Product and Services

The core business of OEA is to sell used cars in Malaysia. All makes of used cars are bought and sold such as Proton, Perodua, Toyota, Nissan, Honda, Hyundai, Naza, Kia, BMW, Mercedes Benz, Mitsubishi and many more. Besides selling used cars, OEA also provides after sales car maintenance services to customers to be equal to new car buyers in Malaysia.
OEA also provide other services such emergency breakdown services, car tow, maintenance and repair workshop to ensure continuous customer relationship. Delivering a quality product and service are the motto and core competencies of OEA in Malaysian used car market.

3.0 Strength, Weakness, Opportunity and Threat (SWOT) Analysis

The SWOT analysis addresses the strengths and weakness within OEA and the opportunities and threats that exist in its environment. This analysis will be able to identify the areas to be leveraged and points out where OEA must improve in determining the appropriate marketing strategies to market the current downturn of used cars demand.

3.1 Strengths
OEA strengths include:
• Team members comprised of young and energetic minds.
• User friendly and...