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Marketing Plan

Background Information

This project outlines the marketing plan for a new all-inclusive resort in

Scottsdale, Arizona. Sands of Time Resort is the first all-inclusive resort located in

Scottsdale, Arizona with the best 18-hole championship golf course, luxurious

swimming pools, exquisite spa facilities, and excellent dining experiences. Sands of

Time Resort represents relaxation, quality service, and rejuvenation. This establishment

was started in 2003 by a group of graduate business students from the University of Phoenix, who wanted to provide a place where guests could forget about time. At the Sands of Time Resort, we believe that a vacation is meant to relax the body and revive the spirit. The motto of the resort is "this is your time to relax". The Sands of Time all-inclusive resort experience eliminates weeks of planning a trip, wondering where to eat, where to stay, where to shop, what activities to budget, how to get there, and more importantly how much money to bring. At Sands of Time, these decision points are eliminated, leaving time to relax and have fun.
Mission Statement

At Sands of Time, you get more than you ever dreamt of….not only in quantity,
but in quality. Other all-inclusive resorts may advertise that "everything's included", but
they often later reveal that many of their services and amenities require additional fees.
At Sands of Time Resort we are proud of the fact that we truly are all-inclusive. There
are never any compromises or surprises. The mission of this resort is to provide the
following:
• To offer luxurious all-inclusive vacations at a price that makes it affordable to as many couples and families as possible.
• To attract the avid golfer to enjoy the 18-hole championship golf course with the assistance of our certified PGA instructors, if needed.
New Product Description
Sands of Time Resort is an all-inclusive resort, which believes in providing a
Vacation meant to...