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ORGANISATION BEHAVIOUR - A Case Study on Personality, Perception & Decision Making in Zenup Software Inc

1.   PERSONALITY
Personality derives from the Latin word persona (mask) which refers to a set of distinctive personal characteristics which includes emotions, values, interests, attitudes and competencies that distinguishes an individual from any others.   Merwin personality personifies a number of characteristics therefore it is important to identify the various factors to his personality.  

1.1 BIG FIVE MODEL
According to the Big Five model, there are five fundamental categories of traits that have been identified.  

i) Conscientiousness – the extent to which individuals are focused on accomplishing goals and maintaining high levels of performance.   Specific traits include self-discipline, responsibility, organization, achievement orientation, and attention to detail.  

During the earlier years, Merwin has conscientiously keeping Zenup financially afloat and viable by taking on consulting jobs as well as leveraging one credit card to another. To be able to juggle multiple credit cards bills without reaching the point of bankruptcy requires an individual to be highly organized and alert.

ii) Extroversion (or Positive Emotionality) – defined as "a trait characterized by a keen interest in other people and external events, and venturing forth with confidence into the unknown" (Ewen, 1998). It is the predisposition of individuals to experience positive emotional state and to be sociable and friendly towards others.   Extroverts have a need for social interaction and prefer activities that involve other people.

Merwin can be seen as an extrovert as he has taken a keen interest in other people and the external events surrounding him. When he did part-time consulting jobs while still in university, he has noticed how primitive the sales configuration processes were. He realized that he needed to seize this opportunity before it was too late....