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Marketing Plan

Marketing Plan


The Michelin Corporation today is the world's number one tire manufacturer with 19.4%* market share. Michelin is at the forefront of all tire markets and travel-related services thanks to the quality of product it offers. Michelin is an undisputed leader in the most demanding technical segments and designs forward-looking solutions to help the road transportation industry in its bid to improve competitive edge and to meet modern societies' ever more pressing needs for safety, fuel efficiency and respect for the environment. To further strengthen its position and performance, Michelin pursues a global, targeted growth strategy focusing on high value-added segments and on expansion in the higher-growth markets while improving its productivity across the board.
History
1889 Edouard and André Michelin founded Michelin, today the largest tire
manufacturer in the world, as a small rubber factory in Clermont-Ferrand,
France.
1895 First car tire is developed.
1898 Birth of Bibendum (The Michelin Man)


1937 The first truck tire with a steel casing is developed.
1946 Develops their first passenger car radial tire.
1952 Develops their first truck radial tire.
1981 Develops their first aircraft radial tire.
1987 Develops their first motorcycle radial tire.
1994 Develops first generation of fuel-efficient, low-resistance tires.

Michelin's mission statement is "To make a sustainable contribution to progress in the mobility of goods and people by constantly enhancing freedom of movement, safety, efficiency and pleasure when on the move."
Edouard Michelin is head of manufacturing at the Puy-en-Velay (France) plant and is
Michelin North America's CEO and Chief Operating Officer. He was appointed Joint Managing Partner in 1991 and has headed the Michelin Group since 1999. René Zingraff is the Quality manager for the UK plants. She is head of career...