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Marketing Plan Template

Marketing Plan

Prepared By:
Table of Contents

1. Business Overview 1

2. Market Overview 1

2.1. Customer Information 2

2.2. Market Information 3

2.3. Industry Information 3

2.4. Product/Service Information 4

3. Objectives 4

4. Strategy 5

4.1. Product 5

4.2. Pricing 6

4.3. Distribution 7

4.4. Promotion 7

4.5. Operational Plan 9

4.6. Sales promotion 10

4.7. Advertising 10

4.8. Public relations 10

4.9. Direct Marketing 11

4.10. Online Marketing 11

5. Budgets 11

6. Action Plan 12

7. Supporting Documentation 13

1. Business Overview

| |
|What does your business do and how long has it been operating? What industry is it in? What sets your business above your |
|competitors e.g. different location, cheaper price, better service? Give an outline of the products or services, who will buy |
|them, where you feel the business will be in two to five years and how this will be achieved? |

Judy and John Abbe have made the move from the city to the country and at age fifty have purchased in the small but picturesque seaside resort of Point Vale. Judy is an excellent gardener and the rose garden at the property will provide her many hours of enjoyment. John loves the outdoor life and is a great bush walker and amateur naturalist - with the National Park bordering Point Vale, he sees the opportunity to further his hobby. The property is in good condition, having living space for the owners plus four large bedrooms each with their own facilities. Neither of them has run a Bed and Breakfast (B&B) before but they are outgoing types and are prepared to learn from those who have gone before. This Marketing Plan has been designed to provide a business which produces a substantial income as well as allowing them to develop...