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Marketing Plan Billabong. Executive Summary In the world there are 194 countries
and Billabong has sold their product over 100 countries ...
... This plan can entail expanding the workforce- to bringing ... impressive list of clientele
ranging from Billabong Canada to ... all of their sales and marketing efforts ...
... Billabong has a website where before you could enter the main site you ... The
semester-long project was to devise a small business, including a marketing plan. ...
... of production, distribution, and marketing of goods ... Billabong has taken the
opportunities being offered ... ineedhits.com – provide strategic plan for companies ...
... Mike Martin and Adam Sharp plan to make Rip Curl ... level: “In the past, we had our
marketing people and ... up there fighting with Quiksilver and Billabong in the ...
Submitted by gemors007 on May 17, 2008
Category: Business
Words: 7147 | Pages: 29
Views: 311
Popularity Rank: 30,658
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Executive Summary
In the world there are 194 countries and Billabong has sold their product over 100 countries, the major regions are the North America, Australasia and Europe. There are several smaller regions that are selling products of Billabong, such as Australia, New Zealand, Singapore and more (Billabong n.d.). Billabong has been recognised in Australian and most in European countries for more than 10 years in the boardsports industry, yet Billabong has a limited consumer in a limited area with the high competitors. In order to survive with the limited consumer spending observed in 2007, Billabong must adopt a strategy that is not necessarily focused on cutting costs and monitoring pricing. Also a brand “Billabong” should contain no internal contradictions and it should be consistent over time. Billabong consistency must be maintained through all channels, and communicate the same values, whether it be to shareholders, corporate affiliates, or at the retail or consumer level through service delivery. This report is to analyze how current business environment and the acquisition impact on Billabong, as well as providing a realistic strategic planning in the future recommendation and evaluation. The study has divided into four main sections. The first section contains the information of Billabong as the history of the industry, Marketing environment, product and consumer evaluation and competitor analysis. The second section provides the marketing objective. The third section applies the marketing strategies. Lastly, the major part of evaluation and monitoring is how to evaluate the problems and overcome the enormous amount of competitive pressure from competitors such as Quiksilver and Rip Curl.
Table of contents
Situation Analysis 1
1.0 History 1
2.0 Marketing Environment 1
2.1 Micro-environment 1
2.1.1 Suppliers 1
2.1.2 Media publics 2
2.2 Macro-environment 3
2.2.1...
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