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Submitted by cruisegirl707 on May 8, 2008
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Google Ad Words
There are several other ways to successfully market Black Greek Apparel through the internet. A new trend is to create ads on search engines. Google, which is one of the biggest search engines in the world, provides a tool called Google Ad words, which allows businesses to create ads that will appear on Google search results. A business creates ads and keywords that are related to the business, which in this case is Black Greek Apparel, and when people search on Google using one of the keywords, the ad may appear next to the search results. Google has contextual targeting technology, where based on your keywords, Google can automatically match the ads the business has created with webpages that are related to those particular keywords. So for example if a student wanted to find a website to buy African American Greek apparel and used those exact keywords to search through Google, then Black Greek Apparel could have an ad displaying all the necessary information to draw that customer to the website.
Costs of Google Ad Words
In terms of costs, there are no minimum requirements. The business is only charged if someone clicks on your ad, not when the ad is displayed. The business can set a daily budget of for example $5.00 and a maximum cost of 10 cents for each click on your ad. Google also provides keyword traffic and cost estimates so the business can avoid any sort of guessing of what budget to set. Because Black Greek apparel wants to expand the business’ customer base, Google is the great place to advertise because Google can expand the business through the Google Content Network, which is comprised of thousands of quality websites, news pages including New York Times, About.com, and InfoSpace. Google also offers a placement performance report, where a business owner can visualize where the business ads are going. You can look at data as to where the business receives the most clicks, and the business...
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