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Marketing Motorola. SWOT Analysis MOTOROLA RAZR V3 SWOT ANALYSIS STRENGTHS
Brand recognition- Motorola is known around the world. ...
Marketing Strategy for Motorola. ABSTRACT In todays globally competitive
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Submitted by ethen_maverick on December 16, 2006
Category: Business
Words: 861 | Pages: 4
Views: 866
Popularity Rank: 7,249
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SWOT Analysis
MOTOROLA RAZR V3 SWOT ANALYSIS
STRENGTHS
Brand recognition- Motorola is known around the world. Their business is operated globally.
Effective Promotional Strategy- The company effectively used all sorts of media like TV, FM, Internet, Outlets, Promotions, etc of advertisement to market its product.
Strong financial resources- Motorola is a market leader in wireless communications. They had sales of $36.8 billion in 2005.
Product Innovation- Motorola is willing to take risks. They designed the RAZR, thinnest phone ever successfully launched.
Proprietary Products- The company developed Mobile Extreme Convergence (MXC) Architecture to produce high multimedia mobile devices by eliminating many of the design limitations of affordable, advanced, full-featured mobile devices.
High Quality Standards in Use- The use of Six Sigma Quality Standards over the entire lifecycle of the product from research and development to the product reaching the customer has enabled the company to carve a niche for itself.
Socially responsible- Motorola donated 2-way portable radios, phones and networking equipment to assist with critical communications in Jakarta after a devastating earthquake in May. Motorola employees also volunteer in Chicago to paint and clean up schools, parks and social service agencies as well as building houses for Habitat for Humanity.
Strong customer service department
WEAKNESSES
Limited number of suppliers for certain key components. Hold-ups in the supply chain could be hurting sales (Forbes.com).
MACROECONOMIC
Competitors- Merger of Sprint and Nextel in 2005. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international...
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