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Marketing Mix

Social Systems Analysis of Organizational
Planning and Management
HUS 643.22

Systems Analysis –Comp Unit IV-B
Purpose: To discuss the components of the marketing mix, outline the product offerings of the agency and define strategic planning from an open systems perspective.



Monifa K. Jackson
December 26, 2003
Dr. Harold Carter

Thesis Development
Marketing mix is a management function linking the organization to its external environment. The linking or transaction occurs not only between customers and the organization, but also amongst the organization's task environment. Kotler & Andreasen (2002) contend that in contrast to those who conceive of marketing largely in terms of communications strategies designed to change customers to fit the organization's offering, sophisticated marketer's view the marketing function as more diverse and the marketing objective as, above all, responding to customer needs and wants.
A diverse marketing program pays attention not only to communication but also to the nature of the offering, its cost to target audience members, and the channels through which it is made available. The true marketer's mindset considers that it is the organization that must be willing to adapt its offering to the customer, and not vice versa.
At National Pike Health Center (NPHC), this philosophy has been adopted. NPHC agrees that creativity is necessary for survival. All clients will not be able to molded into an already existing program. Change agents must be readily able to view challenges to impacting positive change and adapting to a more flexible style of empowering. Generations change rapidly and what worked for one may not work for another. Staying informed is essential to staying at the forefront of empowerment.
The pilot project focuses on educating families with options to achieving a better education for their children. The foundation of a good education, in which the children are stimulated and motivated to learn...