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Marketing Mix

PROJECT REPORT
On
MARKETING MIX OF AUTOMOTIVE SECTOR

Submitted in the partial fulfilment of the requirement
For the award of degree of
MASTER OF BUSINESS ADMINISTRATION (MBA)
To
UNIVERSITY BUSINESS SCHOOL
PANJAB UNIVERSITY REGIONAL CENTRE, LUDHIANA

SUPERVISED BY: SUBMITTED BY:-
Mr. ASHISH SAIHJPAL NAVDEEP ROSHAN
FACULTY PUNEET JAIN
UNIVERSITY BUSINESS SCHOOL SAHIL AGGARWAL
SUMITGOYAL
VIRENDER SINGH





ACKNOWLEDGMENTS
Words fail us to express our deep sense of gratitude to our revered supervisor, Mr. Ashish Saihjpal, University Business School, whose erudite guidance and supervision have made this work possible. We are very thankful for this valuable guidance and constant encouragement during the preparation of this project.
We are highly thankful to all other members of department of UBS (PURC) for their suggestions and kind co-operation in this project work.
We would like to thank all the respondents whose responses were of great importance for the project.

NAVDEEP ROSHAN
PUNEET JAIN
SAHIL AGGARWAL
SUMIT GOYAL
VIRENDER SINGH

OBJECTIVE OF THIS STUDY

This study is done in keeping following objectives in view:

To find out the present status of the automobile industries in India.
To study the market research of the automobile industries.
To study the distribution and marketing strategy adopt by automobile industries.
To enhance our analytical skills in the field of practical application of Marketing



“The marketer’s watchwords are quality, service, and value.”
PHILIP KOTLER

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