OPPapers.com Essay Index >> Business >> Marketing Mix
We have many free term papers and essays on Marketing Mix. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Marketing Mix. Marketing Mix The marketing mix is primarily made up of four
variables, and they are product, place, price, and promotion. ...
Marketing Mix. The marketing mix is primarily made up of four variables, and they
are product, place, price, and promotion. ... Developing Your Marketing Mix. ...
Marketing Mix. The Marketing Mix Marketing strategy is integrated with the marketing
program, or marketing mix. ... All four Ps are needed in a marketing mix. ...
Marketing Mix. Abstract This paper defines one of the strategies of marketing
research "Marketing Mix". The major marketing management ...
Marketing Mix The 4 P'S. ... Understanding the Tool The marketing mix and the
4 Ps of marketing are often used as synonyms for each other. ...
Submitted by julie15 on November 16, 2007
Category: Business
Words: 1837 | Pages: 8
Views: 319
Popularity Rank: 32,510
Average Member Grade: N/A (Add a Comment / Grade this Paper)
MARKETING MIX
The Marketing Mix
The marketing mix is the balance of marketing techniques required for selling the product. It's components are often known as the four Ps:
Price - the price of the product - particularly the price compared to your competitors - is a vital part of marketing. There are several possible pricing techniques, which I will explain about further on.
Product - targeting the market and making the product appropriate to the market segment you are trying to sell into
Promotion - this may take the form of point of sale promotion, advertising, sponsorship or other promotions.
Place - this part of the marketing mix is all about how the product is distributed. Current trends are towards shortening the chain of distribution.
In the past many firms have been what could have been described as product-oriented. They produced a product and spent their energies marketing this product. There was little flexibility for individual customers or segments of the market. Firms now tend to be market-oriented. This means that they are flexible and adaptable to the demands of the market. They aim to change the product as necessary to satisfy their customers. I think with my coca-cola hooded sweatshirt I am going to be a bit product-oriented and a bit market-oriented, to try to get the best out of it.
The marketing mix is central to marketing. It describes an interactive blend of factors contributing to successful marketing. Companies utilise the mix to define their strategies and provide a framework for a marketing plan. The marketing mix includes:
Product
Price
Place
Promotion
PRODUCT
The products exist for customers. If they do not suit customer needs, they are not successful. A product should:
Function well
Attract customers
Offer benefits to customers
Develop with trends...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!