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Submitted by diannad on September 15, 2007
Category: Business
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The Marketing Mix
Marketing Mix is a way for the organization and the consumer objectives to be reached. It was developed by a man named Neil Borden in 1949 (NBA, 2005). It was formed by the idea of mixing ingredients like a cook would to make something that no one else has come up with. Borden came up with a plan that would satisfy the wants and needs of the consumer.
Marketing decisions are grouped into four categories known as the four Ps:
· Product
· Price
· Place
· Promotion
These four variables are called the marketing plan and can be altered in the long-term, but is harder to modify the product or the distribution because of time allowance. High search engine placement can produce both short term and long term results. Short term, you can gain immediate sales. Long term, results come as potential business partners find your site (Kyle, n.d.). Strategic planning is important when determining the channel the firm wants to go through.
Product
A product can sell itself if it is build well. However, according to Free World Academy at http://www.freeworldacademy.com/newbizzadviser/fw15.htm , competitors may offer the same product so the firm has to differentiate its product regarding design, features, packaging, services, etc. This would include the design, packing, safety and product environment called the "green."
The design of a product is very important. Clothes are an example of design. Clothes designs or styles are changing every day. A good design becomes a fad. 501 jeans are an example of a good design where all the young people wanted them for their own. If a product is well designed other companies cannot compete against them.
Packaging of a product is important in order to catch the eyes of the consumer. If the packaging is easy on the eyes and shows the consumer what the product is or does, consumers will be more apt to buy the product. If the packaging targets a...
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