OPPapers.com

Marketing Mix Paper

Marketing Mix Paper 1

RUNNING HEAD: MARKETING MIX PAPER

MARKETING MIX PAPER

Tony Jones

Hayward State University

Marketing Mix Paper 2

Introduction

In this paper about the Marketing Mix, it will explain the elements of the marketing (product, place, price, and promotion). I have enclosed a chart about the Pricing Strategies Mix. I will also be selecting an organization by the name of Target in which I am familiar with and will describe the four elements of the marketing mix and how it impacts the organizations developmental marketing strategies and tactics.

Company: Marketing Teacher

Product

Based on the Marketing Teacher the product elements is a real physical entity that may be buying and selling. The Marketing Teacher talks how The Product Life Cycle (PLC) and The Customer Life Cycle (CLC) are involved in the marketing mix. The Marketing teacher also talks about how the product has to have three levels which are the core products, augmented products, and the actual product. These are considered as the "Three levels of a product" (Borden, 2000) A core product would be a product that you cannot touch because it's valuable to us. The augmented product is the non-physical part


Marketing Mix Paper 3

of the product which consists of value. The actual product is the physical product in which we can get some use out of it.

Place

According to Neil H. Borden, place is known as a "channel, distribution, or intermediary" (Borden, 2000). Place is through goods and services which are moved from the manufacturer or service provider to the consumer. A channel distribution is when a set of institutions which performs activities to move a product and its title from production.

Price

Based on the Marketing Teacher website there are many ways to price...