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Marketing Mix: Apple Ipod

Marketing Mix: Apple iPod
Angela D. Nicol
University of Phoenix
MKT 421Marketing

What is marketing and how can a company use it to accomplish their goals and distribute their goods? To answer this question one must have a good understanding of what marketing is and how a company uses it to connect to their customers/consumers. A company can use marketing to achieve success by incorporating all aspects of marketing into their marketing plans. Company’s who have good marketing plans will be successful have well defined goals, and objectives clearly defined into their marketing plan. Their plan will also have a strategic and tactical plan that will assist them in achieving their goals.
In this paper the author will try to define clearly Apple iPod’s marketing strategy, and how it plays out into the four elements of the marketing mix. Those four P’s of marketing are the product, place, price, and promotion. Apple iPod is trade name and product that is a media storage device/player that is designed and sold exclusively by Apple and their authorized agents. “As of September 2008[update], more than 173 million iPods had been sold worldwide, making it the best-selling digital audio player series in history” (Wikipedia 2009).
Product
When defining what a product is within the marketing plan; the company must first ask what exactly does the customer want from this product and who is the targeted audience of this product? Certain features, or elements attached to the product will create what the customer will view as an exceptional value. Some examples of product decisions that a company can make “include aspects such as function, appearance, packaging, service, warranty, etc.” (Quick MBA 2007, ¶5).
A company will utilize the above mentioned aspects in their marketing plan in a way that will define each one and the benefits that will be expected as a result. The plan should also show how each aspect relates to assist in the overall success of the product and...