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Marketing Management

Marketing Management

Course Project

Your Final Project consists of following Topics:

1. Back Ground of Your Product
2. Environmental Factors affected to Your Product
3. Marketing Research Process on any Topic in detail
4. Prepare Questionnaire of Your Product
5. Forecasting and Estimating Demand
6. Consumer Buying Behavior Factor Affecting to your Product
7. Identify Market Segment of Your Product
8. Select Brand Elements for your Product
9. Develop Product Life Cycle of Your Product
10. How you can differentiate your Product from Competitors in the market?
11. Classify your product
12. Set a price for a new product. Identify a new product you think could be successful on the market and set an introductory price for it. Use the following questions to structure your written analysis.
a. At what price will it be introduced?
b. What pricing strategy are you using?
c. What objectives will be accomplished by using this strategy?
d. Why is the product worth this price?
e. Do you intend to raise or lower the price after the introductory period? Why?
13. Develop a long-term pricing strategy for an existing product. Choose an existing product and decide how you will change the price of the product during its life cycle. Use the following questions to structure your written analysis.
a. At what stage in the life cycle is the product?
b. What is its current price?
c. What price do its competitors charge?
d. What prices will you charge in the remaining stages of the product life cycle?
e. What objectives will be accomplished this way? How?
14. Develop marketing channel for your product
15. Which type of Distribution Strategy you should use? Why?
16. Develop Advertisement for Your Product.
Note: 1. your project must be in above said sequence only.
2. Project must be in Printed, not hand written.
3. Project must be...