Preview

Marketing Management

Good Essays
Open Document
Open Document
4855 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Management
1. Introduction
1.1 Rationale of the study

* It illustrates a study on business through social networking websites in today’s era of globalization. * This report will help us to acquire information about various social networking websites and their uses in business. This information will improve our knowledge, which will positively impact our learning experience. * This report provides us the opportunity to exchange ideas with our classmates and faculty. * It is necessary to stay connected with current affairs. By doing this report we get the opportunity to explore the areas of business in social sites and bring the new information into our report.
1.2 Objective of the study

1.4.1. Broad/ General: * The major objective of this report is doing a study on “ Business through Social Networking Websites” 1.4.2. Short/ Specific: * To know about the social networking websites. * To identify the uses of social networking sites in Business. * To identify the effects of using social networking sites in Business. * To find out the benefits and problems of business trough social networking sites. * Recommend solutions of those problems and new ways to improve business through social networking sites.

1.3 Methodology of the study

1.3.1. Type of research: It is a descriptive research by nature. 1.3.2. Sources of Data: The sources of data in this report are all Secondary Sources. 1.3.3. Data collection procedure: Related Websites, journals, articles 1.4 Scope of the study

This report has been asked for the study of doing business through social networking websites. While investigating the pattern of business through social networking websites, it is very important to know about the social networking websites, other relevant facts that can influence
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Evaluating Social Media Marketing
    • 5061 Words
    • 21 Pages

    Evaluating Social Media Marketing

    Reid, C. K. (2009, ). Should Business Embrace Social Networking? Econtent, 32(5), 34-39. Retrieved on August 14, 2012 from http://web-ebscohost-com.libdatab.strayer.edu…

    • 5061 Words
    • 21 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Week 8 Assignment 4
    • 5709 Words
    • 23 Pages

    Week 8 Assignment 4

    Social media marketing has become exceedingly popular among business of all sizes. So many people use social networks every day. Marketing for business can get very expensive. With social networking, businesses can promote their products and build their fan base. A business can use Facebook or Twitter to alert customers on sales and specials. Social networking was originally set up to interact with family, friends, and colleagues. Now businesses use social media marketing to keep current customers as well as get potential customers. Most businesses consider social networks as a marketing opportunity. Social media marketing is quickly gaining popularity. Facebook has more than three hundred million members worldwide. Twitter logs about fifty-million tweets per day. Businesses use this to their advantage.…

    • 5709 Words
    • 23 Pages
    Powerful Essays
    Read More
  • Better Essays

    Six Steps Used To Draft Your Paper
    • 1402 Words
    • 6 Pages

    Six Steps Used To Draft Your Paper

    In today 's society, we use the internet to get all our gossip, news, weather and do most of our shopping. So it is only fitting that we also use the internet and social media to check on businesses. Businesses use social media to do their advertising for products, goods and services. In fact they use social media to connect and build relationships with customers and future prospects. So what is social media? "Social Media is a new set of tools, new technology that allows us to effectively connect and build relationships with customers." (Safka, 2012) However,…

    • 1402 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    Social Media Paper week4
    • 828 Words
    • 4 Pages

    Social Media Paper week4

    Facebook, Myspace, and Linkedin are three social media platforms with which many internet users are familiar with. The creation of these platforms has resulted in the formation of online communities where individuals can share information about themselves with other members. The use of these sites allow people to stay in connected to friends and family members, meet new people, and update information about themselves to share with others. These sites can also be used to post photos, upload videos, and link to other sites. Businesses have also found the advantages of using social media networks like Facebook, Myspace, and Linkedin. These sites give businesses the ability to advertise products and services in a manner that allows information to be easily searched, shared, and promoted. Organizations can also benefit through the use of social media platforms like Facebook, Myspace, and Linkedin. These sites help organizations promote their cause, fund raise, and inform individuals.…

    • 828 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Marketing Midterm
    • 954 Words
    • 4 Pages

    Marketing Midterm

    Social media tools like Twitter and Facebook have taken the world by storm, as is expected of any social networking platform of such colossal magnitude. According to a survey from Constant Contact a company that facilitates social marketing, there has been a rapid increase in social media use to promote businesses. Nearly three-quarters of all small business owners are now turning to social media as a means of marketing their business. The 2012 Social Media Marketing report indicates that a “significant 83% of marketers said that social media was important to their businesses.” In spite of significant statistics such as these and the fact that more people are spending their time online, several of these surveys also report that new media has not completely replaced old marketing methods but has instead enhanced them. Small businesses are still relying heavily on email, website, and event marketing as well as advertising to drive their business.…

    • 954 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    How Has Social Media Changed The Music Industry Case Study
    • 965 Words
    • 4 Pages

    How Has Social Media Changed The Music Industry Case Study

    Over the years, internet has developed and nowadays every business help itself by using social media and every company market its products and services through…

    • 965 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Tara Stockage Social Media
    • 565 Words
    • 2 Pages

    Tara Stockage Social Media

    The use of social networking in the success of business is immense. Social networking is beneficial to businesses in many ways. There are many social networking websites that help businesses get their name out there. Social networking websites allow business to get people to notice who they are. Social networking even allows businesses to sell their product online and make their business worldwide. Social networking allows employers to connect with their…

    • 565 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Social Networking and the Benefits of Being Connected
    • 634 Words
    • 3 Pages

    Social Networking and the Benefits of Being Connected

    One reason social networking plays a tremendous roll in society today is it’s ability to help people find jobs efficiently. Job-hunting is now faster and easier than ever. People benefit from more easily finding a wider range of job opportunities and quickly get back to work. While someone could be looking for a job or career, another person could be looking to invest in a business or in fact to start his or her own business. Social networking is a great source for those trying to expand their business while being able to get in touch with as many possible clients as they can. Another useful aspect of social networking is that business owners can operate their own business from across the world whether it is through video streaming or live chat. This is valuable because people do not have to spend time traveling or incur unnecessary travel expenses.…

    • 634 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Annotated Bibliography
    • 1370 Words
    • 4 Pages

    Annotated Bibliography

    Social networks have emerged as one of the most significant and innovative invention of the last decade that have erupted the whole world and led the new generation in a new direction. The online social networking has enhanced the communication system and made it more flexible, easier and comfortable to use. This new technology has been serving the world in multiple ways and has created new opportunities for young people to initiate small startups, provoked multinationals and local firms to utilize this medium as a source of promotion and multiple other benefits besides enhancing communication. The way online social networking sites are being utilized is quite clear, but the objectives of every person are different. However, this new technology has transformed many things but has some adverse effects as well.…

    • 1370 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    How Fashion Companies Promote Themselves on Facebook
    • 16193 Words
    • 65 Pages

    How Fashion Companies Promote Themselves on Facebook

    The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. People are fond of the social media because they can be social with a high number of individuals, both be real life friends, as well as strangers. Since the social media has grown to become so popular, companies have taken advantage of this as well. Their goal is to promote themselves through these networks as this can be very lucrative for the business. There are many different social media networks however this study will only be about Facebook. The aim of the study is to find out and describe how companies use Facebook for marketing purposes. An observation of how 34 fashion companies use Facebook for marketing purposes was carried out.…

    • 16193 Words
    • 65 Pages
    Powerful Essays
    Read More
  • Good Essays

    Utilizing Online Social Networking Sites Paper
    • 1058 Words
    • 5 Pages

    Utilizing Online Social Networking Sites Paper

    Technology is constantly expanding and making it easier and more convenient to communicate and network with individuals and various organizations that we may not otherwise of had the opportunity to connect with. One area of technology that is growing at a fast rate and offering individuals and businesses, rather it be their professional life or personal the opportunity to make lasting connections is social networking sites. Social networking has become an excellent tool for businesses and individuals to connect and share information that can prove vital to their business. Sites like Facebook and LinkedIn are becoming popular and are an effective way to grow your business whether it is through networking with similar organizations and getting beneficial information from them or expanding your cliental by reaching out to those who may need or want your services.…

    • 1058 Words
    • 5 Pages
    Good Essays
    Read More
  • Best Essays

    The Role of Social Media in Business
    • 2035 Words
    • 9 Pages

    The Role of Social Media in Business

    At the present, social media is playing a significant role in business sector. In the past it was frequently used for carrying out non-business activities. For instance, people used it to connect with their friends as well as for searching and making new friends. However, now it has become a basic need for most of the businesses since business people are making use of social media particularly Twitter and Facebook for performing market research, marketing their products and services and for supporting clients. To serve this purpose, a large number of social media related websites…

    • 2035 Words
    • 9 Pages
    Best Essays
    Read More
  • Powerful Essays

    Ethical Issues with Social Media
    • 1508 Words
    • 7 Pages

    Ethical Issues with Social Media

    People are increasingly sharing their lives online through social networking sites with little concern for who may be viewing their information. This has become an issue in current times and is up for debate based on the ethical issues associated with Social Media. People don’t realize joining a social network is like joining a community. As any community in real life, your business has a place in the community but should not invade one’s privacy. Social networking is one of the most popular methods apart from forum marketing that is available to Internet users today. Places like MySpace and Facebook among others have gone from just social interaction spaces to a part time marketing program as well. With all this popularity, there are a few ethical issues that you will need to know in order to become successful at social networking.…

    • 1508 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Social Media Research Report
    • 804 Words
    • 3 Pages

    Social Media Research Report

    This research report will elaborate on the social media as a concept that interacts with the business sector. Hence, it will emphasize on the global economies impact towards the social media, the changes that have occurred, as well as the development of social media. It has been stated that social media is the powerful force that uplifts the global economy. The main factors is the usage of social media like social networks and forms of business that use social media a source of improve the working environment. The conclusion will be based on the overall impact social media has caused in people’s lives and the society.…

    • 804 Words
    • 3 Pages
    Powerful Essays
    Read More
  • Better Essays

    Related Literature for Direct Selling
    • 2657 Words
    • 11 Pages

    Related Literature for Direct Selling

    In this generation much technology has been developed. One of these technologies is the computer , which commonly use in Business Company , schools and etc. Technology has a great use in the field of business not only to business but also in the study. Technology caused also a serious problem. Population shifts to cities result in overcrowding. Social networking can help small businesses in a big way. Networking sites became popular around the world. Networking sites are web-base service e that building an online community of people that share same interest, or activities and explore others people interest Businesses are increasingly using business social networks as a means of growing their circle o f business contacts and promoting themselves online .…

    • 2657 Words
    • 11 Pages
    Better Essays
    Read More

Related Topics