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marketing in information technology. MARKETING IN IT UNIT 1 – INTRODUCTION
TO MARKETING A . Marketing • Define marketing -Marketing ...
... build new physical plant facilities or invests in technology. ... example, organization
planners may request marketing analysis information pertaining to ...
... might be well served, at least from a marketing perspective, to ... Management Information
Systems: Solving Business Problems With Information Technology (4th ed ...
... standardized”, “R & D and marketing costs can be ... A shared technological standard
and information standard will ... as well as “Trouble with technology and/or ...
... 16, 2006 Subject: Information Technology Proposal As an Information Technology Systems
consultant ... Corporate, Marketing, Finance, and HR reside on the second ...
Submitted by wid_cit on April 18, 2006
Category: Technology
Words: 331 | Pages: 2
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MARKETING IN IT
UNIT 1 – INTRODUCTION TO MARKETING
A . Marketing
• Define marketing
-Marketing is more than just selling and advertising activities
-Marketing is the process of planning and executing the conception (product), pricing, promotion and place (distribution) (4 Ps) of ideas, goods and services to create exchanges (with customers) that satisfy individual and organizational objectives (needs).
-Using marketing, we can satisfy customer needs (creating utility) through the exchange process.
Utility is the satisfaction, value, or usefulness a user receives from a good or service. (Value that comes from satisfying human needs)
4 types or utility: -
Form production of the good, driven by the marketing function. Example : Baskin Robbins turns cream, sugar and milk into
icecream.
Task someone performs the task for customer.
Example : write a will by Amanah Raya Berhad
Place make product available where customers will buy the product.
Example : Delivery vehicles
Time make the product available whenever customers want to buy the
product.
Example : 7-11 (open 24 hours)
Possession once you own the product, u have the right over it (can do
whatever u want with it)
• Explain marketing for services
- to market any activity or benefit that one party can offer to another that is essentially intangible and does not result the ownership of anything.
Services -services industries : hotel, airlines, banks, museum, advertising
companies
-product based industries : lawyer, medical staff, trainers, police
• Explain the importance of marketing
-Important to...
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