OPPapers.com Essay Index >> Business >> Marketing Definition
We have many free term papers and essays on Marketing Definition. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Marketing Definition and Importance Marketing Definition and Importance Marketing Definition and Importance The world of marketing is very diverse and can be defined
Marketing Definition Introduction In this paper I will define marketing in my own words and also research what the definition is using two different sources. While
marketing definition Marketing definition Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding
Marketing Definition and Understanding Marketing as defined by Webster's Dictionary is "the commercial processes involved in promoting and selling and distributing
Marketing Definition Defining Marketing When asked for a definition of the term marketing, one may receive a variety of answers from many different people. Every
Submitted by westcoastie on November 20, 2005
Category: Business
Words: 773 | Pages: 4
Views: 404
Popularity Rank: 31,014
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Defining Marketing
When asked for a definition of the term marketing, one may receive a variety of answers from many different people. Every organization has its own idea of what marketing means. Many organizations, whether profit or not for profit based, form their vision and/or mission statement on their own meaning of marketing, whether they realize it or not. The following paragraphs will list a couple of the various definitions of marketing, as well as its importance in organizational success. Since every person may have their own definition, I will explain my personal opinion of the meaning of marketing first.
In my opinion, the definition for marketing has many elements that make up its meaning. The first is the fact that it is a tool for organizations to inform consumers of the product or service available to them. Effective marketing takes into consideration the product or services' target audience. Knowing the demographics is essential before moving forward with advertising the product or service. The point of advertising is to keep current customers happy and interested, as well as lure in new customers, by making them aware of a product or service, whether it is new or old. That is my definition of marketing. Below are a couple of other definitions from different organizations.
The first definition comes from a web site for the Manitoba Customer Contact Association (M.C.C.A.). M.C.C.A. is a group of industry managers, directors, and owners based out of Manitoba, Canada. Their focus is advancing the industry in Manitoba by expanding its "Â…qualified sustainable pool of human resources" (www.mcca.mb.ca/4.training.3.htm). Their definition of marketing is "The innovative synergism of all those activities within an organization to get the goods or services of that organization in the hands of the customers" (www.mcca.mb.ca/4.training.3.htm). Getting the product or service to the customers seems to be the primary focus. In the case...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!