OPPapers.com Essay Index >> Business >> Marketing Comparisons
We have many free term papers and essays on Marketing Comparisons. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Marketing Comparisons. Running head: MARKETING COMPARISONS Marketing
Comparisons Carl Stange University of Phoenix E-Business EBUS ...
... 7_key_differences_between.pdf Warholic, J. (2007). Internet marketing B2B vs. B2C
comparisons for the twenty-first q century. Retrieved August 29, 2007 ...
... Warholic, J. (2007). Internet Marketing B2B Vs B2C Comparisons for the
Twenty-First Century. Professional Web Service. Retrieved January ...
... vista- consulting.com/marketing-articles/b2b-b2c- marketing.htm 2. Warholic, JA
(2007), Internet Marketing B2B Vs B2C Comparisons for the Twenty-First Century. ...
... The traditional method of marketing and distribution is ... Will be researching primarily
the UK market, but will provide comparisons with countries of ...
Submitted by Carlfs on March 22, 2007
Category: Business
Words: 1003 | Pages: 5
Views: 298
Popularity Rank: 38,158
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Running head: MARKETING COMPARISONS
Marketing Comparisons
Carl Stange
University of Phoenix
E-Business
EBUS/400
Doug Martin, MBA, CISA
March 17, 2007
Marketing Comparisons
Marketing is a significant aspect within the world of business. The consideration of marketing is of such value that in the words of Philip Kotler, "Marketing takes a day to learn. Unfortunately, it takes a lifetime to master." This fact is no different in the realm of ebusiness. There are dissimilarities in the application of marketing in the business to consumer and the business-to-business scenarios. The concentration of this research will be spent on these divergent functions of marketing.
Much of the popular press has given increased attention to the business to consumer Web sites. On the contrary, business-to-business sites are conducting even more activity. The business-to-business sites are changing the supplier-customer relationship in profound ways. Firms are using business-to-business auction sites, spot exchanges, online product catalogs, barter sites, and other online resources to obtain better prices. One may note that, "in 2002, LendingTree.com brokered 1.5 million loans on behalf of 170 lenders" (Blythe, 2006). These retail loans are an ideal commodity to trade online. This is because the loan process is highly standardized, the lending industry is fragmented, and large volumes of transactions allow small profit margins to add up in a sizeable matter.
These business-to business Web sites have to keep in mind to whom they are marketing. Businesses want to buy long-term dependable relationships as well as the product and/or service. Dependability is of increased importance due to just in time inventories. Moreover, marketing to businesses has to keep the aforementioned in mind when creating strategy.
Post-click marketing is one example of marketing directed in the context of...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!