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Marketing Communication Mix. Me. D. Mulder Theology Building 203 BKO 713 Seminar
2 Danielle Genevieve McLachlan 2004 121 873 1. INHOUDSOPGAWE ...
... The marketing communication mix also known as the promotional mix consists of 4
elements; public relations, advertising, sales promotions and personal selling ...
... Marketing Communication Mix Pickton and Broderick (2001) cite Kotler et al. ... Comparative
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... 2000). Marketing Mix Paper 4 Promotion Promotion includes all the parts
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... 2000). Marketing Mix Paper 4 Promotion Promotion includes all the parts
available to the marketer for marketing communication. In ...
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Me. D. Mulder
Theology Building 203
BKO 713
Seminar 2
Danielle Genevieve McLachlan
2004 121 873
1. INHOUDSOPGAWE
1. Inleiding
2. Die hoof tegnieke wat gebruik word deur die bemarkingskommunikasie mengsel
2.1 Advertensies
2.2 Persoonlike verkope
2.3 Verkoops promosie
2.4 Direkte reaksie bemarking
2.5 Publieke verhoudinge
2.6 Borgskap
3. Die bemarkingsmengsel
3.1 Produk
3.2 Prys
3.3 Verspreiding (Plek)
3.4 Promosie
4. Die wyse waarop die bemarkingskommunikasiemengsel en die bemarkingsmengsel geïntegreer word.
5. Bemarkingskommunikasiemengsel Internationaal en Nasionaal
5.1 Mark navorsing
5.2 Produk beplanning
5.3 Prys
5.4 Verspreidingskanale
5.5 Advertensies
5.6 Taal
5.7 Kultuur en tradisie
6. Media beplanning
7. Alternatiewe kommunikasiemiddele
8. Slot
9. Bibliografie
1. INLEIDING
Bemarkingskommunikasie is alleen sinvol as dit geïntegreerde bemarkingskommunikasie is. Hier volg ‘n paar definisies van geïntegreerde bemarkingskommunikasie:
• Geïntegreerde bemarkingskommunikasie is ‘n dinamiese, holistiese benadering wat geïntegreer word in al die strategiese vlakke van ‘n organisasie. Dit bestuur elke punt van kontak tussen die organisatie en belangegroepe. Deur hierdie gekoördineerde pogings ondersteun dit ‘n geteikende, geïntegreerde konstante handelsmerk kommunikasie strategie met die doel om ‘n positiewe leeftyd verhouding deur data gedrewe tegnieke van kliënte bewuste werknemers. Dit gee ‘n organisatie ‘n mededingende voordeel (Duncan & Moriarty, 1997).
• Geïntegreerde...
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