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Marketing Channels. Charlotte Langston Marketing Channels The marketing
channel(s) that will be used to distribute that product and ...
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Submitted by char75 on April 16, 2005
Category: English
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Charlotte Langston
Marketing Channels
The marketing channel(s) that will be used to distribute that product and the reason why these channels were selected
Our marketing channels which will be used to distribute the household cleaning products are direct and indirect to consumers and direct and indirect to businesses.
Direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of cleaning products. Direct marketing presents the product and service directly to consumers in a face to face manner, generally in their homes or homes of others, at their workplace and other places away from permanent retail location. Direct sales typically occur through explanation or person demonstration by an independent direct salesperson. The direct salesperson demonstrates product to a group of guests, invited by a host in whose home or other location the demonstration takes place.
Objectives of each channel selected
The objective to direct marketing is to create connections with targeted consumers to obtain an immediate response and build everlasting and cultivate everlasting customer relationships. This systems helps to separate suspects from prospects, converting one-time buyers to multiple-time buyers, and which are advocates are our multiple-time buyers; creating everlasting relationships that gave us our advocates a prime role in our indirect marketing. Our best customers are advocates. Advocates sell our product by touting about them to their friends, family, neighbors and business colleagues.
With direct marketing an easy to use, private and convenient way to shop is made available to the consumers. It allows for an immediate and interactive communication with consumers and sellers. It also provides sellers the ability to target small groups and or individual consumers and tailor offers to meet their needs. Provide sellers with a low-cost and efficient alternative approach to...
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