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Submitted by Drewvac44 on May 14, 2008
Category: Business
Words: 2349 | Pages: 10
Views: 79
Popularity Rank: 97,738
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MKTG 101 – Principles of Marketing
Section 5
Professor Bruce Wilson
Case 10
Joggers Universe
Individual Case
Prepared by:
Vaccarezza, Andrew M
May 17, 2007
EXECUTIVE SUMMARY 3
BACKGROUND 3
COMPETITION 3
PRODUCT LINE 3
CONCERNS 3
POSSIBLE RESOLUTIONS 4
MAJOR RELEVANT ISSUES 4
NEW PRODUCT LINE 4
Problems 4
Gains 4
New Website 4
Sales Territory 4
Relevant History 5
CUSTOMER BASE 5
CENTRAL PROBLEM 5
Product 5
Promotion 5
Price 5
Place 6
IMPLICATIONS ARISING FROM THE PROBLEM 6
FINANCE 6
PRODUCT 6
MARKET TRENDS 6
RISK OF NOT ACTING 6
ALTERNATIVE SOLUTIONS 6
NEW PRODUCT LINES 6
EXPANSION 7
RECOMMENDED SOLUTION 7
PRODUCT 7
EXPANDING 7
Executive Summary
Background
Jogger’s Universe is a 20 year old retail outlet with its main product focus on running shoes. Jogger’s Universe is owned and managed by Sue Koenig a 42 year old professional runner. Starting from scratch in 1987, Sue has turned Jogger’s Universe into a profitable and professional business selling high quality specialized running shoes.
When Sue started Jogger’s Universe she focused on Nike shoes which were seen as top quality. Nike shoes presented Jogger’s Universe with a five to seven dollar profit per sale and a high sales volume which resulted in attractive profits for Sue.
Competition
Business was more then expected for Sue during the first decade of Jogger's Universe. However, recently other chains like Footlocker and Wal-Mart have introduced themselves into the market selling similar shoe...
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