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Marketing Business Plan

Five Year Marketing Plan
RJB Hospitality
Executive Summary
RJB Hospitality is a recognized leader in hotel management, with an exceptional record of business success. We focus on providing exceptional service for our customers and have earned a reputation for delivering superior management results.We have a diversified operations in the hotel management division. With our record of operating facilities with a focus on customer service and comfort. Since 2001, we have grown to become one of the fastest-growing hotel management companies in the Midwest. Our properties achieve the highest honors in guest satisfaction, operations excellence and financial results.
We are successful in developing and operating hotel properties in the limited service and Boutique market. We are small enough to stay personally involved in our hotels.
Company Description
Strategic Focus and Plan
This section of plan covers the mission, goals, and core competencies that make up this marketing plan.
Mission/Vision
Our Mission is to be a superior Hospitality Management Company within the Midwest. This is accomplished by providing quality Products and Services to our owners and guests. —through Attention to Detail, Integrity, Pride and Intensity in all we do. This allows us to develop a special relationship with our guests, associates and owners, carving out our niche in the marketplace. These actions across the board result in superior sales and financial performance.
Goals
For the next 5 years RJB Hospitality will seek to achieve these goals:
Non-Financial
To establish uniform policies and procedures to its hotels currently managed and to bring this goal into each newly managed property
To bring a public community awareness to each property, by becoming involved with local charities, civic functions, and Chamber events
To streamline Accounting and Human Resource functions to a centralized office, creating a single place to go...