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Marketing Audit

Table of Contents
Executive Summary…………………………………………………………………………..Pg 3
Environmental Aspects………………………………………………………………Pg 3, 4, & 5
Marketing………………………………………………………………………….Pg 5, 6, 7, & 8
Product, Price, Place, & Promotion…………………………………………… Pg 8, 9, & 10
Organization…………………………………………………………………………..Pg 10 & 11
Audit Recommendations…………………………………………………….Pg 11, 12, 13, & 14
Key Results…………………………………………………………………………………..Pg 14
References…………………………………………………………………………………...Pg 15

Executive Summary
The selected marketing approach will be conducted on Sony Electronics. A thorough SWOT analysis will be performed to record the daily operations. This audit will also serve as a comparison analysis on the effect that Sony has towards the electronics industry. Sony's gaming division is in danger. The competition from Microsoft has been more that Sony executive had expected.
The most recent marketing approach That Sony chose to use was a controversial mistake. The deceitfulness has turned away a small percentage of Sony's consumers. It should be stated that Sony attracts a certain type of customer who is usually loyal to the brand. This marketing audit presents a challenge to complete in three weeks time. The reason for this is due to the information that is provided to the public by Sony. The Sony of America website is geared more towards advertising and sales. Sony Corporation website of Japan is as imagined in Japanese. I will be assisted by my wife to translate the language.
Environmental Aspects
The targeted market for Sony has stayed level until recent years. After the small consumer electronics (Walkman) years, Sony developed a unique following of dedicated customers. These consumers preferred Sony's product over the competition despite Sony's premium price. This is astonishing taking into account that the competition was cheaper in almost every category. Sony has often allowed the market to come to its organization versus seeking the next fad. One example is the...