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Submitted by eetf1 on October 11, 2005
Category: Business
Words: 2339 | Pages: 10
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Beauty R’ Us Beauty and beyond Marketing Audit
Elmer Enríquez Torres
University of Phoenix
MKT 551 Marketing Management
Prof. Mario E. Dávila
10/02/2004
Workshop #6
Beauty R’ Us Beauty and beyond Marketing Audit
Table of Contents
Executive Summary 3
Table 1: 2004 Beauty and beyond Core Growth Staircase 7
Table 2: 2005 Beauty and beyond Core Growth Staircase 8
Table 3: 2005 Gifts & Candles Growth Staircase 9
Table 4: 2005 Home Entertainment/Toys 10
SWOT Analysis 11
Environmental Aspects 13
Marketing Objectives 15
Marketing Strategies 16
Marketing Tactics 18
4P’s 20
Promotion 23
Organization 24
Recommendations 25
References 26
Beauty R’ Us Beauty and beyond Marketing Audit
Executive Summary
Women’s
Our rustic artisan concepts did not perform as expected, but the heritage related collectibles proved to be a popular one that can help us meet our 4th QTR numbers.
According to this trend, we should touch base again with our artisans-suppliers to review their capacity to provide the expected demand that the coming peak seasons like Christmas should signify.
We should move towards more heritage related and colorful concepts with a high perceived value. Also, we should launch artisan colorful décor events within quarters with more perceived value at a reasonable price.
Colorful decorative concepts (such as Butterflies plaques set of 3 at $16.99, and Apples & Fruits Events) generated peak sales.
All last year’s hallmark seasons were soft ones except for Christmas. We should maximize Christmas sales with lights, motion and sound concepts.
...
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