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Marketing Audit ¡V Nike, Inc.

Biography page 1
Personal Biography
My name is Jimmy Chao and I am 32 years old. I presently live in Scarborough, Ontario where I have been for the past ten years. Compared to Phoenix, Arizona where I came from, this place is very quiet and peaceful.

Having an interest in technology, I studied computer science in Melbourne, Australia from 1990 to 1993.

However when I first came to Canada, I had difficulty finding a job in my related field, so I sold life insurance for two years. While selling life insurance, I continued to take additional computer science courses. In 1997, I was hired by a small multimedia firm, Healthlink Communication Inc., that produces websites & CD ROMS. Here is where I did web programming and touch up photos. In 2001, I was hired by the Town of Richmond Hill as the Online Services Coordinator in the Information Technology & Resource Services Division. In this job I have completed many projects, for example an electronic budget request form and a new website, all of which utilizes my technical knowledge and skills, and also allows me to develop effective customer relations.

By applying and getting accepted into the MBA program at the University of Phoenix Online, this will better prepare me for a position in management, my career goal, while also learning more about technology and business.

Executive Summary
Company Background
NIKE, Inc. is founded by Bill‚, the legendary University of Oregon track & field coach, and Phil Knight, a University of Oregon business student and middle-distance runner under Bowerman. The business partnership began in 1962 as Blue Ribbon Sports (BRS). First-year sales totaled $8,000. In ÿ1972 BRS changed its name to Nike, named for the Greek winged goddess of victory

Company Circumstances
NIKE, Inc. is engaged in the design, development and worldwide marketing of footwear, apparel, equipment and accessory products. It sells products to approximately 18,000 retail accounts in the...