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Marketing: Apple computers. 3.2 UK Specific Pestal Analysis Political Factors: -
Democratic country. - Part of the European Union. - UK sterling currency. ...
... to plotting its marketing strategy, Markkula invests $250,000 in the fledgling
enterprise”(Apple Computer History). Soon they are selling there computers to ...
... from high innovation ability in both design and marketing. ... a higher margin • Product
Design; Apple is tops at making eye-catching, easy to use computers. ...
... declines in market share in certain geographic regions and sectors of the economy
are attributable to its marketing approach. Apple computers are geared ...
... to reverse their train of thought, and focus on marketing computers to those ... The
latest generation of Apple products has yielded tremendous unexpected success. ...
Submitted by stardustsa2002 on April 29, 2007
Category: Business
Words: 368 | Pages: 2
Views: 334
Popularity Rank: 28,097
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3.2 UK Specific Pestal Analysis
Political Factors:
- Democratic country.
- Part of the European Union.
- UK sterling currency.
Economic Factors:
- Good Inflation - UK rate is around the average of the EU as a whole.
- Economy growth good - 0.7% growth each quarter since January 2005.
Socio-Cultural Factors:
- Multi-cultural.
- Population: 60.2 million.
- Average age: 38.8 years.
Technological Factors:
- Highly technological country.
- Latest population research.
- PC owners: 77%, Mp3 player: 22%, Home broadband: 25%
- Household internet access - 9.6 Million.
3.3 SWOT Analysis
Strengths:
- World famous company whose products are admired and sold throughout the world
- Manufacturer of the world’s No1 Mp3 player & entertainment device.
- Vast portfolio of well established products which appeal to a vast mixture of customer profiles.
- Financially secure for future research and development.
Weaknesses:
- Products are known to be higher priced.
- Often lack of supplies and stock.
- Apple products are not available in certain countries.
Opportunities:
- To further advance Apple technology.
- Creation of mobile phone Ipod to compete with competitive mobile phone Mp3 products.
- Create partnerships with television channels and movie companies with the aim of selling videos to download via Itunes.
- Open more Apple stores throughout the UK.
Threats:
- Competitors – Microsoft
- Mp3 & video piracy laws
- High street retailers (e.g. HMV) who are consistently offering CD and DVD bargains (e.g. 5 CD’s for £20).
- The business cycle - currently Apple is enjoying the upper turning peak of the business cycle however this could easily be a future threat when a...
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