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Marketing Analysisi. Planning & Strategic Management In Todays constantly
changing and unstable business environment managers ...
InterClean Situation Analysisi. ... to provide such products and be competitive in the
global market and InterClean does employee experts such as Marketing VP, Tom ...
Submitted by kikifamily123 on April 10, 2008
Category: Business
Words: 1093 | Pages: 5
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Planning & Strategic Management
In Today’s constantly changing and unstable business environment managers of organisations must understand planning and strategic management and look forward to anticipate change within their organisation to hold a competitive edge or even to survive.
“Planning is a process that involves defining the organisations goals, establishing an overall strategy for achieving those goals and developing a comprehensive set of plans to integrate and coordinate organisational work” (Robbins 2003 P200).
Planning is used throughout organisations for improving employee focus, reducing wastage, preparing for and minimising the impact of change and setting standards used for controlling.
Managers use different plans dependant on their breadth, timeframe, specificity and frequency of use.
Strategic plans are those which look at the organisation as a whole then decide on the organisations overall goals and the position and the position in the current and future markets that organisation would like to achieve.
Operational plans are more specific than strategic plans they explain exactly how the overall organisational goals are going to be achieved.
Long term plans are goals to be completed in a period of 3 or more years in contrast short term plans are those to be completed immediately or in a period of less than 1 year.
Specific plans set out exact objectives to be achieved and process to achieve them unlike Directional plans that are a flexible guideline of the direction or purpose aimed to be achieved directional plans are very open to interpretation.
Single use plans are those used only once for a set specific purpose where as standing plans are used on a regular basis for providing support and guidance for ongoing activities.
Although planning is imperative for organisations there are problems with planning in today’s dynamic business...
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