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Marketing Analysis

Submitted by research on November 19, 2005

Category: History Other
Words: 1469 | Pages: 6
Views: 174
Popularity Rank: 61,056
Average Member Grade: N/A (Add a Comment / Grade this Paper)

AIR ALERT III: THE COMPLETE VERTICAL JUMP PROGRAM

Introduction
For the past 11 years TMT Sports has sold the most popular jump training program on the market, Air Alert II: The Complete Vertical Jump Program - Revised. Although Air Alert II has become a favorite around the world, we have worked to improve it. The Air Alert III upgrade is the improved Air Alert. We changed the number of sets and reps, and, most importantly, we changed the number of days per week that the program will be completed which will help with overall muscle recovery and strength development. We also added one new exercise, Squat Hops™ to greatly benefit your vertical. Any topic that you see on the Air Alert III upgrade MUST BE READ and followed as written. When you see a word "CHANGE" beside of a heading, this means that a change has been made from Air Alert II to Air Alert III.
Air Alert II verses Air Alert III
The exercises for Air Alert III are exactly the same with the exception of one. The technique of each exercise will not change for Air Alert III.
Frequency (changed)
Air Alert III is designed to be done 3 days per week with the exception of week 15 which is designed to be done 4 days. The 3 days workout schedule alternates from week to week which allows for ample muscle and strength recovery for your legs. This is extremely important in building the strength required for giving you the lift you need.
WORKOUT CHART (CHANGE)
The Air Alert III workout chart will provide you with 2 charts. You will notice that the odd numbered weeks and the even numbered weeks instrict the same order sequence for each exercise, but that the actual days of the week are different. Do the workout exactly as prescribed on the days designed for the respective week. The odd weeks are to be done on Monday-Wednesday-Friday and the even weeks are to be done on Tuesday-Wednesday-Thursday. Week 13 is designed as a complete muscle recovery week....

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