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Marketing Activity in Service Organisations This report will investigate the provision of services and marketing activities in Tesco. The aims of this report are:
Organisational Marketing Defined Organisational Marketing Defined: Any marketing activity that occurs between two organisations can be termed as organisational marketing.
contribute to their view of branding and how this affects marketing activity. Thereafter, the theories on effective short messaging service (SMS) marketing and the
Marketing Plan Strategy Marketing is considered to be the most visible functional activity of profit-seeking organisations . However, for the appliance of a new Marketing
product, then all the other elements in this marketing mix can be engaged to meet customer needs. These may include developing the pricing for the product or service
Submitted by eddieg1 on November 2, 2005
Category: Business
Words: 3482 | Pages: 14
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This report will investigate the provision of services and marketing activities in Tesco. The aims of this report are:
Look at Tesco's market position and its competition
Identify the services they provide
How Tesco use the marketing mix and keeping
What Tesco is doing for innovation
Market Position and Competition
Tesco is currently the largest and most successful supermarket chain in Britain and operates in ten countries across Europe and Asia. It was founded in 1919 by Jack Cohen, and in 1929 the first store opened. Today, Tesco has a variety of different store layouts: the Tesco Extra' hypermarket style stores provide a wide range of food and none-food products, of which there are 194 internationally, which are generally large out of town supermarkets, several of which are now twenty-four hour stores. The Tesco Express' stores combine a petrol filling station with a local convenience store. The Tesco Metro' chain is on a national scale and is a series of small high street stores. This chain has been specifically successful in the south of the country, where the quality convenience food range Finest' has attracted customers at the higher end of the market. Tesco Direct', is Tesco's online shopping approach (Tesco.com), it is now the largest grocery home shopping business in the world, and has a 65% share of the United Kingdom's (UK) Internet grocery market. It operates nationwide and has been very helpful in drawing in new customers to their customer base, as 40% of shoppers prior to using Tesco Direct, were not customers of Tesco. Tesco has been able to broaden its customer base, and make its stores more attractive to a wider range of customers by diversifying the products offered to its customers. Tesco's operations include convenience and gasoline retailing ("Tesco Express"), small urban stores ("Tesco Metro"), hypermarkets ("Tesco Extra"), financial services, car insurance...
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