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marketing 421. There are many definitions of marketing. The better definitions are
focused upon customer orientation and satisfaction of customer needs. ...
Marketing 421. ORGANIZATIONAL OVERVIEW The company that we have chosen to
use for our team project is Hawaiian Tropic. This company ...
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Submitted by rmjoshctr on September 11, 2007
Category: Business
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ORGANIZATIONAL OVERVIEW
The company that we have chosen to use for our team project is Hawaiian Tropic. This company was founded by Ron Rice in 1969. Hawaiian Tropic was the largest private manufacturer of sun care products in the United States until the company was acquired by Playtex Products, Inc. in May of 2007. Playtex Products, Inc. combined the Hawaiian Tropic products with Playtex Products already establish Banana Boat sun products. Playtex then became on of the largest manufacturers of sun care products in the western hemisphere. Although Playtex acquired the Hawaiian Tropic name and product Playtex still uses and develops under the Hawaiian Tropic brand name. (Wikipedia, 2007)
Hawaiian Tropic®: The Early Days
Ron Rice, founder of Hawaiian Tropic®, sold his first bottle of Hawaiian Tropic® the same day America launched the first moon mission July 16, 1969.
The first full trailer truckload of Hawaiian Tropic® product left the plant in 1974. That same year, during the oil crisis, huge tanks were installed at the plant to hold 120,000 gallons of oil.
Hawaiian Tropic® pioneered the use and popularity of Aloe Vera Gel (lauded as nature's greatest healer) in cosmetics.
Prior to automation, Hawaiian Tropic® Distributors would wait at the plant with blank checks made out to Ron ready to take as much product as he could possibly produce.
Hawaiian Tropic® was the first U.S. sun care company to:
Promote rich, natural ingredients for moisturizing the skin.
Use tropical coconut/banana fragrance in lotions and oils.
Place higher than a 15 SPF in the U.S. mass market.
Develop the children's market for sun care with the introduction of Baby Faces Sun block.
Introduce sun blocks without chemical sunscreens.
Use bilingual packaging for foreign markets.
Sell SPF 30 and above in South America, Canada and Mexico.
Develop new products uniquely for foreign...
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