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Market

Introduction to Marketing

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Marketing Creating and delivering value 5th Australasian edition

Marketing Pathway 2009/10
Year 2 Sem I Sem II Marketing II Consumer Behaviour II

Year 3

Sem I

Marketing Communications III Market Research III

Sem II

International Marketing III Market Strategy & Project III

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Marketing Creating and delivering value 5th Australasian edition

Honours degree in Marketing
• One year course (or part-time two year course) • 1 semester structured / 1 semester thesis • Examples of theses in marketing
• Effects of anti-smoking advertisements • Marketing ethics in international business • Acculturation and purchase behaviour in Australian Chinese consumers • Comparing fear and humour appeals used in advertising • A model of fear effectiveness in social advertising • The effects of nudity in advertising

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Marketing Creating and delivering value 5th Australasian edition

Masters degree in Marketing
• Offered since 2004 • A 12-units course at postgraduate level • 4 units of status for B.Com (Marketing) so it can be done in just 1 year (12 units) • Includes in depth analysis and new topics (eg Relationship Marketing or Marketing Ethics) • Will provide a professional competitive advantage

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Marketing Creating and delivering value 5th Australasian edition

Marketing Job prospects
• Typical salaries (2008):
• • • • • • • • Director of Marketing/Sales Corporate Relations Manager Sales Manager Communications Manager Brand Manager Marketing Analyst Marketing Assistant 110-200K 80 - 125K 85 - 140K 75 - 100K 70 - 95K 50 - 70K 40 - 55K

Plus superannuation, cars and bonus (Source Hays Salary Survey)

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Marketing & Sales: one of the sectors with largest number of job advertisements (with accounting and IT) Some areas more (sponsorship, loyalty programs and sales
promotions and IT)

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Marketing Creating and delivering value 5th Australasian edition

Information about this course
• Lectures and...