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Market Feasibility

Submitted by ezb9986 on November 9, 2005

Category: Business
Words: 1562 | Pages: 7
Views: 198
Popularity Rank: 59,945
Average Member Grade: N/A (Add a Comment / Grade this Paper)

Market Feasibility Study
Financial Planning

My group and I are trying to open up a financial planning business in the

area. Financial planning is a very profitable and rising industry, as countless people

ranging from blue collar workers trying to put money away for their children or their

retirements to wealthy doctors and lawyers trying to maintain and grow their assets for

their families' futures. Needless to say, the financial planning industry is indispensable.

No matter how optimistic I may be about this business venture, many economic, social,

political, and geographical trends will have to be looked at and analyzed in order to

properly figure out where to place this business to maximize profit as well as influence.


A service industry such as financial planning is one that is important

enough where even an economic recession would not significantly hinder demand for that

service – in fact, it may even raise the demand, though the field of possible clients might

slim down a bit. However, in any case, the national economy has been doing rather well

on an increasing scale. The unemployment rate is expected to be around 5.1% by next

year. The president's economic team is projecting economic growth of 3.5%, and the

popular consensus among economists is that consumer prices will only rise about 2.2%.

Good news to investors, including many potential clients, is that the yield for 10-year

Treasury bonds will increase this week from 4.3% to 5.1%. Of possible concern is the

volatile housing market.


The national economy is always good to look at, but perhaps more

important is the economic situation in Morris County,...

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