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manzana. Introduction Company Background: Manzana Insurance was founded in 1902
in California and specialized in orchard and farm insurance then. ...
Manzana Insurance. 1 ... doing? On viewing the financial performance of Manzana
Ltd., we see that the branch profitability is decreasing. ...
Manzana. 1. The Fruitvale Branch of Manzana Insurance is experiencing loss of business
due to late renewals, and long lead times on new policies and quotes. ...
Manzana Insurance ? Fruitvale Branch. 1. The Fruitvale ... renewals. 3. There are
several areas where Manzana can improve productivity. I suggest ...
Manzana. Harvard Business School 9-692-015 Rev. ... 1 Manzana Insurance: Fruitvale Branch
(Abridged) It was a Monday morning in early September 1991. ...
Submitted by 6sigma on March 21, 2008
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Harvard Business School 9-692-015
Rev. January 30, 1997
Christopher Loch and David Paul Grant prepared the original version of this case (S-DS-87, Revised 5/90) under the
direction of Professor Michael J. Harrison, Stanford University. It is based on an earlier case by Karlyn Carnahan.
Professor Steven C. Wheelwright, Harvard University, prepared the abridged case as the basis for class discussion rather
than to illustrate either effective or ineffective handling of an administrative situation.
Copyright © 1991 by the President and Fellows of Harvard College and by the Board of Trustees of the Leland
Stanford Junior University. To order copies or request permission to reproduce materials, call 1-800-545-7685 or
write Harvard Business School Publishing, Boston, MA 02163. No part of this publication may be reproduced,
stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic,
mechanical, photocopying, recording, or otherwise—without the permission of Harvard Business School.
1
Manzana Insurance: Fruitvale Branch (Abridged)
It was a Monday morning in early September 1991. Bill Pippin had been at Manzana for only
a week, but already he was thinking that perhaps he should have taken a different job. He gazed at a
note on his desk from John Lombard, his boss at the Fruitvale branch: “I’m giving a speech at a
conference on property insurance, so I’ll be out of the office until next week. Please give this some
thought while I’m gone.” The note was attached to a memo from Tom Jacobs, Manzana’s senior vice
president for underwriting operations:
To: John Lombard
From: Tom Jacobs
Subject: Second Quarter Performance
The performance figures on Property Insurance for the second quarter have
just been completed, and Fruitvale is at the bottom of the list...
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