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Managing Research Design Simulation. Running head: MANAGING RESEARCH DESIGN
SIMULATION Managing Research Design Simulation Bryan ...
... The McGraw Hill, 12th Edition Simulation, (2008). Statistics and Research Methods
for Managerial Decisions. Managing Research Design. Coffee Time. ...
... University of Phoenix. Week one: Simulation. Retrieved April 06, 2008, from University
of Phoenix, Week One, rEsource,Simulation: Managing Research Design. ...
... The McGraw Hill, 12th Edition Simulation, (2008). Statistics and Research Methods
for Managerial Decisions. Managing Research Design. Coffee Time.
... The McGraw Hill, 12th Edition Simulation, (2002). Statistics and Research Methods
for Managerial Decisions. Managing Research Design. Coffee Time. ...
Submitted by bmcminn on April 24, 2007
Category: Business
Words: 2083 | Pages: 9
Views: 1160
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Running head: MANAGING RESEARCH DESIGN SIMULATION
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Managing Research Design Simulation
Bryan
University of Phoenix
MBA/510: Managerial Decision Making
February 26, 2007
Managing Research Design Simulation
CoffeeTime is a chain of popular coffee bars in North America and Europe that offers some of the worldfs finest coffee beans and blended beverages. The company has identified India as a prospective location to establish is chain of coffee houses. The following paper will detail the viability of this option with the consideration of statistical data. The following will identify what the results of independent research, consider the limitations of data, desired data, method of obtaining a random sample, make recommendations, and acknowledge data constraints.
Research information
With the information CoffeeTime has already gathered, we know that India is a large country that mixes traditionalism and modernism in its society and business as well. India is very influential in the economics of South Asia with various industries being covered. The Indian government is realizing the importance of economic development through market-oriented approaches. The information provided by Total Access is good, in general, but CoffeeTime needs specifics of each city before making a sound business decision. Basing such an important decision on demographic charts does not suffice as a decision breaker. (See charts 1 and 2) Unfortunately, in this case, the information giving such specifics was only available after the cities were chosen by CoffeeTIme for secondary research. Another consideration CoffeeTime needed to take into account was the expense of the study.
Chart 1. Population by age
Teens 20-24 25-34 35-54 55 and up Total
Ahmadabad 616 431 755 867 352 3,021,000
Bangalore 726 553 913 989 413 3,594,000
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