Managing Cultural Diversity
MODULE TITLE: MANAGING CULTURAL DIVERSITY.
ESSAY ON: Addressing the strategy to gain a competitive advantage through managing cultural diversity within a service sector organisation
INTRODUCTION
The author will address strategies to gain competitive advantage through managing cultural heritage sites in the tourism environment. The assignment consists of studying the need for a new approach to the management of cultural diversity within the spa environment.
People all over the world, are visiting heritage sites, whether they are in UK or abroad. a natnial heritage site can bring in all different nationality, from the Weston world.
Surridge (2000:p.7) states "If people are managed effectively they are likely to make a major, positive contribution to the organisation". "If managed badly they are likely to resist change, have low productivity produce poor quality work and deliver inadequate customer service". In a globalizing economy companies recognized potential benefits of a multicultural workforce and tried to create more inclusive work environments, However Cox (2001:p.1) (Cited in journal of ethics (2005)) states that "organizations have been disappointed with the results they have achieved in their efforts to meet the diversity challenge. Many organizations have not yet developed the systems and structures needed to maximise the potential of a diverse workplace.
It is the manager's responsibility to diagnose and create system interventions that support anti- racist, gender, fair, and multicultural working environment.
MAIN BODY
To be successful in managing cultural diversity within an organisation a manager has to get the best out of their employees. Individual and organizational success increasingly depends on the ability to work effectively with others. In today's ever more interdependent world, the interpersonal and procedural challenges...
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