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Submitted by owensan on November 18, 2006
Category: Business
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Chapter 9 Reading notes
I. Communication: Its basic nature
a. communication is the process by which a person, group or organization transmits some type of info to another person or organization
i. Encoding- the process by which an idea is transformed so that it can be transmitted to, and recognized by a receiver. 1st step on communication
ii. Channels of communication- 2nd step, the pathways over which messages are transmitted (telephone, mail, email, etc…)
iii. Decoding- 3rd step; the process by which a receiver of messages transforms them back into the sender’s ideas. Sender must accurately decode the message
iv. Feedback- 4th step; knowledge about the impact of messages on receivers
v. Noise- factors capable of distorting the clarity of messages at any point during the communication process
II. Verbal communication: sharing messages with words
a. Traditional verbal media vary in richness
i. Traditional verbal media- forms of communication that does not depend on the use of computers. Face to face is rich
ii. Newsletters and employee handbooks are important b/c of the role they play in organizations
iii. Major purpose of employee handbooks is to explain key aspects of the companies policies, clarify the expectations of the company and express the companies philosophy
b. computer-mediated communication
i. computer-mediated communication- forms of communication that depends on the use of computers
ii. email most popular form of communication
iii. instant messaging- form of email that allows people who are online to share messages with one another instantaneously
iv. video mediate communication- conferences in which people can hear and see each other using computer
c. matching the medium to the message
i. communication if most effective when it uses multiple channels (i.e. both oral and written)
ii. two way communication is...
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