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Management

ELEMENTS OF SUCCESSFUL WEB SITE

For the quality if E-commerce web site, you have to have the vision or foresight how to succeed in a virtual environment. The world is your market.
Since we have chosen a virtual business in a virtual environment, we have to think of a way that everyone will know about our virtual presence in this virtual community. Here are some elements that will help you get noticed. The common characteristics of successful business websites are:

Visibility – Looking for web pages in the Internet is like looking for a needle in a haystack. To keep your site on top of the hay and visible, register it to as many search engines, such as Lycos, Infoseek, AltaVista, Webcrawler, Excite, Hotbot, All The Web, Direct Hit, Snap.com LookSmart, MSN.com, Netscape NetFind, Thunderstone, PC Beacon, etc., and with catalog listings such as Yahoo, the Open Directory Project, Galaxy, etc.
Regularly Updated – How do you feel when you see this on the website you clicked on -"last updated August 1998"? You immediately feel an eerie atmosphere that send out signs that the website has been "abandoned" or, worse, "dead". Remarkably successful sites always look fresh with new pages added, old pages updated, which keeps viewers that urge to come back to watch or see new features every time.
Gold Mine of Information – The successful site contains powerful, relevant and useful information, more information and more information. More than a visitor could absorb in one visit and easy return to previous pages or forward to next pages is an asset.
Clear Navigation – There should be consistency of arrows, icons to guide the visitor where to go—providing the "guided tour" facility but giving them the feeling that they are on their own.
Keep Visitors "fenced-in" – Many websites have links that sends the visitors out as they click through links. You spent time and effort to bring them over to your site. You must exert utmost effort to keep them in.
True Value –...